Group Creative Director / Ads Director / Deamer 

 

Tong Lu, English name Kent, was born in the north of China in 1981, Sagittarius, growing up in many cities. In 2005, I resigned from the architectural firm and started my advertising career as an intern in JWT.

After JWT, I successively worked in TBWA, Leo Burnett, Sattchi & Sattchi, McCann and DDB. The clients I have served include Cadillac, Jomoo, Coca-Cola, GEA, Amway, Hennessy, P&G, DTC De Beers, HSBC, McDonnals, Siemens, etc.

Modestly learning from predecessors and tutors, I always feel hungry for knowledge. At the age of 30, I took a long vacation in my life, furthering my study in UK, reading and traveling a lot, which was what I wanted to do and what I was doing.

I believe what creatives sell is their own life experience and perception. And I am lucky to stay in this industry I love, experiencing laughter and tears, frustration and honor with top creatives.

Until now, I have devoted myself as a creator in advertising for 15 years with tens of creative works which obtained numerous awards and highly industrial recognition.

To life, sit down and have a good drink, then move on.

Let's go forward together.

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路童 英文名 Kent，1981年生于北方， 射手座 ，成长在很多的城市，2005年辞去建筑事务所工作，从 JWT 作为一个小实习生开始了广告生涯，至今已经12年经历，经过 JWT, TBWA, LeoBurnett, Sattchi & Sattchi, 服务客户包括DTC De beers, HSBC, McDonnals, Siemens, Coca-cola, P&G等等, 现落定在McCANN的Cadillac组，眨眼也快4年。

一直虚心向各位前辈以及导师学习，总觉得学无止境。广告圈很奇妙，也遇到很多贵人相助和学习上的指正，一路走来，从开始的蹒跚学步，慢慢的大概也有了自己的一些感悟，走出了自己的一条小路。

30岁时，给自己放了长长的假，去英国走走停停，读很多书，走很多路，一直是自己想要做和正在做的。觉得，创意人一直贩卖的，也许就是自己的生活经历和生活感悟吧。

回国后有幸还回到这个热爱的行业，经历欢笑和泪水，失落沮丧和荣誉满足。

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一路走走停停，就像所有刻骨铭心的爱情故事一样，总有分别的时候。那不如坐下来好好的喝一杯，然后，继续努力向前。

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​我们 一起向前。