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about.
Group Creative Director / Ads Director / Deamer
Tong Lu, English name Kent, was born in the north of China in 1981, Sagittarius, growing up in many cities. In 2005, I resigned from the architectural firm and started my advertising career as an intern in JWT.
After JWT, I successively worked in TBWA, Leo Burnett, Sattchi & Sattchi, McCann and DDB. The clients I have served include Cadillac, Jomoo, Coca-Cola, GEA, Amway, Hennessy, P&G, DTC De Beers, HSBC, McDonnals, Siemens, etc.
Modestly learning from predecessors and tutors, I always feel hungry for knowledge. At the age of 30, I took a long vacation in my life, furthering my study in UK, reading and traveling a lot, which was what I wanted to do and what I was doing.
I believe what creatives sell is their own life experience and perception. And I am lucky to stay in this industry I love, experiencing laughter and tears, frustration and honor with top creatives.
Until now, I have devoted myself as a creator in advertising for 15 years with tens of creative works which obtained numerous awards and highly industrial recognition.
To life, sit down and have a good drink, then move on.
Let's go forward together.
路童 英文名 Kent,1981年生于北方, 射手座 ,成长在很多的城市,2005年辞去建筑事务所工作,从 JWT 作为一个小实习生开始了广告生涯,至今已经12年经历,经过 JWT, TBWA, LeoBurnett, Sattchi & Sattchi, 服务客户包括DTC De beers, HSBC, McDonnals, Siemens, Coca-cola, P&G等等, 现落定在McCANN的Cadillac组,眨眼也快4年。
一直虚心向各位前辈以及导师学习,总觉得学无止境。广告圈很奇妙,也遇到很多贵人相助和学习上的指正,一路走来,从开始的蹒跚学步,慢慢的大概也有了自己的一些感悟,走出了自己的一条小路。
30岁时,给自己放了长长的假,去英国走走停停,读很多书,走很多路,一直是自己想要做和正在做的。觉得,创意人一直贩卖的,也许就是自己的生活经历和生活感悟吧。
回国后有幸还回到这个热爱的行业,经历欢笑和泪水,失落沮丧和荣誉满足。
一路走走停停,就像所有刻骨铭心的爱情故事一样,总有分别的时候。那不如坐下来好好的喝一杯,然后,继续努力向前。
我们 一起向前。
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